Where it begins
The Wishing Nook
Arrive early and settle into the Wishing Nook. If your letter isn't written yet, this is where wishes find their words, with quills, paper and helpful elves at the ready.
Every festive wish starts with a letter. This year, follow yours all the way to Santa.
New Covent Garden Theatre, Mall of the Emirates · 4 to 25 December 2026
Meet Quill, Keeper of the Letters
Quill is the letter sprite who carries every child's wish north, and this festive season, he is waiting for yours.
Long before Santa reads a single word, it is Quill who gathers the letters and guards them on their journey. With his magic quill he signs every child's letter, and it is that golden signature that makes sure each one reaches him, and ultimately reaches Santa.
At Dear Santa, your family follows your own letter through six enchanted rooms, meeting Quill and his friends along the way, before the doors of Santa's Cabin open, and you find he is already expecting you, your letter read and your name known.
The Dear Santa Experience
The Secret Journey of Your Letter
Every year, millions of letters are written to Santa, but most people never know what happens next.
Dear Santa takes guests on the secret journey of their letter, from the moment they put pen to paper, to the moment it lands in Santa's hands.
The first step north
The Winter Walk
The doors open and the temperature of the world changes. The Winter Walk is the path every letter takes: frost, lantern-light and the first signs that someone small and golden has flown this way before you.
The heart of the journey
Sugarplum Square
In the square where letters rest before the long flight north, Quill reads yours. Watch closely: when he signs it with his golden quill, the ink vanishes, because a wish that is truly meant becomes invisible to everyone but Santa.
The sending
The Wishing Forest
Deep among the trees, the elves teach your family the sending incantation, the old words that give a letter wings. Say them together. The forest listens.
Sealed and sent
The Letter Lodge
Every letter needs the official seal. At the Letter Lodge your letter is stamped, sealed and posted for the final time, straight into the stream of wishes flowing north. From here, it travels faster than sleighs.
He already knows
Santa's Cabin
The cabin door opens and Santa looks up, because he's been expecting you. Your letter made it. He knows what's in it. Now there's nothing left to do but talk, laugh, and have the moment photographed forever.
Tickets, On Sale Soon
Dear Santa opens 4 December and closes 25 December. Tickets go on sale soon. Join the waitlist now for first access before general release, plus first pick of the best dates and times.
Join the Waitlist
Tickets, Now On Sale
Dear Santa runs 4–25 December at Mall of the Emirates. Choose your date and time, and your booking time is the moment you step in.
Book TicketsHow long is the experience?
The journey itself takes around 20 minutes from the moment you step into the Winter Walk. To make the most of it, we suggest arriving about 20 minutes earlier, so allow roughly 40 minutes in all. That extra time is for writing letters in the Wishing Nook and helping Quill find the missing feather of his magic quill.
Photos & gifts
Every child ticket includes a gift from Santa's workshop. Take your own photos throughout the journey, and in Santa's Cabin our photographer captures the moment your child discovers Santa already knows their name. Professional photos and keepsakes are available after your visit.
Whispering Winter sessions
Festive magic belongs to every child. Our Whispering Winter sessions are quieter, calmer journeys designed for children with Special Educational Needs and sensory sensitivities: softer sound, gentler lighting, smaller groups.
Your booking time is your entry time
The time you choose at booking is the moment your family steps inside. Arrive at least 20 minutes early to settle in, write your letter in the Wishing Nook and lend Quill a hand before your journey begins.
Good to know
- Every child must be accompanied by an adult
- Minimum booking 1 adult + 1 child
- Maximum 5 guests per booking
- Babies under 1 (under 12 months) are ticketed at a reduced rate
- Carers free
Opening Hours
- 4th–6th Dec
- 10am–8pm
- 8th–10th Dec
- 3pm–8pm
- 11th–25th Dec
- 10am–8pm
Gallery
Glimpses of the world your letter travels through
Find Us
Dear Santa lives at New Covent Garden Theatre, inside Mall of the Emirates, at the heart of Dubai's festive season.
By car
Park on car park level 2, areas A5/A6, then follow the archway to the theatre courtyard.
On foot
Take the corridor beside Michael Kors near the Apple Store under the fashion dome, through the sliding doors to the open-air courtyard, and the theatre is on your right.
New Covent Garden Festive Hub
The magic starts before the doors open
This December, New Covent Garden becomes Dubai's festive quarter, and your Dear Santa journey begins the moment you arrive. Come early, explore the festive activations, and let the anticipation build. More to be announced soon.